"the most prestigious square kilometer in the world"

Posted by: Letizia,





The 4th of January 2010 marks the anniversary of the ascension of Sheikh Mohammed bin Rashid Al Maktoum as ruler of Dubai. This is also the date that the iconic Burj Tower will be officially opened in a fashion only true to Dubai standards...with a big Bling...I mean Bang.

One more day to go and the buzz and flurry is reaching fever pitch. My building "The Address Hotel" is located directly in front of this imposing structure of modern extravagance. The problem is that every vantage point for the spectacular ceremony tomorrow is fully booked...except perhaps a couple of little spots that I've discovered since moving into the building! So tomorrow at 9:30pm, I'll wander over to my little nook, camera in hand and hope to capture some world firsts!

The fascinating thing about this area that I live in, is my proximity to the world's highest bar (Neos at the Address), the world's largest mall, the world's tallest building with the world's highest observation deck and the world's highest fountain. To add to the superlatives, I believe tomorrow will be a "world first" in fireworks and light show displays, which no doubt should be visible from space, otherwise it just wouldn't be Dubai.

Here are a few pics of the Tower from this time last year and one that I just took about 10 minutes ago from my "spot". Admittedly my camera is not the best so the quality leaves a lot to be desired but I'm sure there'll be other sources that will do it justice.

Aside from being the tallest tower and all the wonderful things that it boasts, my particular interest is in the Armani Hotel, which is the first luxury hotel under the partnership between Emaar and Giorgio Armani S.p.A.

"Armani Hotel Dubai will offer Armani/Events, featuring a 30,000 sq ft of conference and banqueting facilities – the Armani/Ballroom; and the Armani/Pavilion, a spacious outdoor area for up to 350 guests. The hotel also will bring to the Middle East several firsts including the region’s first Armani/PrivĂ© - a hip and upmarket night club; the world’s first in-hotel Armani/Spa; the Armani/Dolci, a chocolates and sweets store; an Armani/Fiori, a floral shop; and an Armani/Galleria.

In addition to the Armani Hotel, Burj Dubai features the Armani Residences Dubai – exclusive serviced residences designed personally by Giorgio Armani.
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http://www.emaar.com/index.aspx?page=press-release-details&id=901

...The Armani brand expansion/diffusion is certainly one worth exploring!